Mehta, S.C. . <br/><br/>
Indian Consumers Studies and Cases for Marketing Decisions /  Textual Documents 
S.C. Mehta. 
 - 1st ed. / 
 - New Delhi :  Tata Mcgraw-Hill Publishing Company Ltd ,  1973. 
 - 336p. ;  24cm. 
<br/><br/><label>Subjects--Index Terms: </label>Economics-India Consumers-Studies MS-Economics 
<br/><br/><label>Dewey Class. No.: </label>331.8  / M 474 In